Non-conformist - noun
a person whose behavior or views do not conform to prevailing ideas or practices.
See also: renegade, freethinker, maverick, original
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We’ve been in countless gyms, and amidst all the grunts, clanks and sweat, we noticed a pattern — gym gear is ugly. It’s been the same for ages. It’s bland, boring and lacking character.
We thought if sneakers and streetwear can look dope, why can’t we bring that same attention to detail and aesthetics to gym gear? We didn’t accept what weightlifting belts, lifting straps, and wraps could do. So we made them better.